InnovateForum
26-Aug-06
A new resource for innovation has come up by way of the InnovateForum. It’s worth a look as it compiles news and articles and blogs from various sources and brings it under one web page.
A new resource for innovation has come up by way of the InnovateForum. It’s worth a look as it compiles news and articles and blogs from various sources and brings it under one web page.
This is with reference to an article on the Forbes.com website.
The article starts with:
More than half of the money spent on innovation is wasted. At least, that’s the claim author and management consultant Geoffrey Moore makes in his book, Dealing With Darwin: How Great Companies Innovate at Every Phase of Their Evolution.
The next paragraph puts the article more in perspective:
If the corporate world has a Holy Grail, it’s innovation. Unfortunately, much of the current effort and expense isn’t fully focused, says Moore. Instead of concentrating on a few bold ideas that could revolutionize their companies, most firms put their resources in too many places, often creating product enhancements that don’t actually enhance the bottom line.
So they’re talking about specifically product innovation in companies? But innovation doesn’t mean only getting ideas about products to the surface, it also means investing in resources that allow employees and the company to grow because of ideas related to the growth of the company – whether that’s related to product development or not is a different issue. I would say that money spent to just bring awareness about innovation would be money extremely well spent.
The article also goes into talk briefly about “outsourcing innovation”, which seems like a much debated topic currently.
There’s an e-book on the subject innovation available for download from InnovationLabs. The book will be available as a hard cover later in the year, but is available for download as a PDF right now. This is the website for the book and this is the download page.
Authored by partner Langdon Morris, this new book promises to teach executives how to develop an organizational culture that enables firms to produce innovation consistently over time.