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	<title>aside brands</title>
	<link>http://www.aside.in/blog</link>
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		<title>Amrutanjan logo re-design &amp; re-branding critique</title>
		<description><![CDATA[Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management &#8211; since 1893. Their TV ads with catchy, simple jingles of &#8220;It&#8217;s gone!&#8221; enthralled me as a child. The message was clear even to my pre-teenage mind : &#8220;If you apply Amrutanjan balm where it hurts, plain will be gone!&#8221; [...]]]></description>
		<link>http://www.aside.in/blog/2011/10/07/amrutanjan-logo-re-design-re-branding-critique/</link>
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		<title>Diwali 2011 Wallpaper design</title>
		<description><![CDATA[Here&#8217;s a desktop and mobile phone wallpaper for your personal computers, your Android devices and your iPhones. Happy Diwali! Diwali wallpaper : 640 x 960 for your iPhone 4 Diwali wallpaper : 960 x 800 for your Nexus One Diwali wallpaper : 1024 x 768 Diwali wallpaper : 1280 x 960 Diwali wallpaper : 1440 [...]]]></description>
		<link>http://www.aside.in/blog/2011/09/29/diwali-2011-wallpaper-design/</link>
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		<title>Logo design engagement : HDFC RED</title>
		<description><![CDATA[This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch with me for a logo design project for a new product that they were launching, I was excited. They were launching something called HDFC RED [...]]]></description>
		<link>http://www.aside.in/blog/2011/09/13/logo-design-engagement-hdfc-red/</link>
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		<title>Logo design engagement : Sigante</title>
		<description><![CDATA[The brand naming engagement, which resulted in &#8220;Sigante&#8221; is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be included in the visual identity, without making it seem like a run-of-the-mill real estate company ]. Below : The first sketch in this logo development [...]]]></description>
		<link>http://www.aside.in/blog/2011/09/01/logo-design-engagement-sigante/</link>
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		<title>The new / old business cards</title>
		<description><![CDATA[I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website at http://www.themandatepress.com/. I think I chose their cheapest option &#8211; believe me &#8211; letterpress goodies are expensive &#8211; with a gold edge, which, in retrospect, [...]]]></description>
		<link>http://www.aside.in/blog/2011/06/15/the-new-old-business-cards/</link>
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		<title>Brand naming engagement : Sigante</title>
		<description><![CDATA[This brand naming engagement was for a real-estate client. The business was identified as &#8220;The brand’s business is to provide world class consolidated real estate services under one umbrella to the customers. The mission is to be the world’s leading company in real estate services of investment advisory, brokerage service, Engineering (building) consulting and then [...]]]></description>
		<link>http://www.aside.in/blog/2011/06/11/brand-naming-engagement-sigante/</link>
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		<title>Brand naming, Logo and Landing page design : Dokito</title>
		<description><![CDATA[I&#8217;ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words and the designer still gets paid what they&#8217;re worth. Oh, and the engagement yields great results as well. What started with a re-design requirements for [...]]]></description>
		<link>http://www.aside.in/blog/2011/04/30/brand-naming-logo-and-landing-page-design-dokito/</link>
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		<title>Utplava : Logo Design : Case Study</title>
		<description><![CDATA[Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I&#8217;d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has been one of the best clients I have worked with in my career as a logo designer. The design-world would be a better place if [...]]]></description>
		<link>http://www.aside.in/blog/2011/04/30/utplava-logo-design-case-study/</link>
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		<title>CreativeGaga : Indian design magazine</title>
		<description><![CDATA[CreativeGaga is one of India&#8217;s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the magazine is very well-designed and raises the bar very high for design magazine standards when it comes to magazines designed and produced in India for [...]]]></description>
		<link>http://www.aside.in/blog/2011/01/27/creativegaga-indian-design-magazine/</link>
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		<title>Plagiarism by Ocimum Biosolutions</title>
		<description><![CDATA[Keeping it factual. I was trawling through various &#8220;Happy Diwali&#8221; emails in my inbox when I chanced upon one sent by the CEO of Ocimum Biosolutions. The email visual was using a Diwali wallpaper from my blog. No credit was provided and the email footer mentioned, &#8220;The information contained in this email and any attachments [...]]]></description>
		<link>http://www.aside.in/blog/2010/11/22/plagiarism-by-ocimum-biosolutions/</link>
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