Archive for October, 2010

New desktop

…and some Diwali lights.

If you haven’t yet seen the 2010 Diwali Wallpaper, you can download it here.

I finally have a beast of a desktop to help me be even more efficient with my design & photography workflows. Since this is relevant to both of my businesses, I will be doing a detailed cross post over on the photography blog as well – but later, once I have better pictures.

In the meanwhile, here’s a slightly blurry HDR image of my desktop alongwith these lovely but cheap LED lights I picked up today evening. I have a bunch of them hanging around from curtain rods in my entire home and I love the tiny bright glows.

diwaliNewDesktop New desktop asidebrands Brand naming & Logo design by Naina

I’ll make some time over the weekend to clear out my table and make it look more like a “clean” table.

Brief specs : 12GB of RAM most importantly. Three hard drives 500gb, 1tb and 1tb, 64Bit OS and Core i7 950, X58UDH3R Motherboard, CoolerMaster case with too many expandable slots and three fans. 1920 x 1080 pixel DELL screen, which I can turn any which way – literally.

Popularity: 4% [?]

Personal calling cards

Or business cards. After much heartburn and crumpled sheets of paper – I’ve emailed the following design to @themandatepress for a letterpress print job – basic black on white, gold edges and 600gsm stock from Crane’s Lettra range. It has blown my budget but these have been a long time coming.

nainaCard Personal calling cards asidebrands Brand naming & Logo design by Naina

It will take about 2-3 weeks for the cards to be printed and delivered and once here, I will take photographs and upload them here – the difference in the flat jpeg above the 3-dimensional letter-pressed cards will be worth documenting.

Some thoughts about the design and contents : I have deliberately left out the phone number. The email contains the link to my one point of contact website naina.co, which gives further links and details to what I do, where I am, how I can be reached etc. Hence, all other details on the business card are redundant. I was contemplating putting the email where my name is currently – because the email does give an idea of the name as well – but I thought that might be too much of an arrogant gesture.

I intend to use these cards when making personal introductions at more sociable settings than just a networking event. Places where I am able to have a real conversation with another person in the room rather than just an elevator pitch. For the elevator pitch events and expected business card handout events, I will be using the business cards of my photography studio that I had ordered from @overheardatmoo

Business cards are a good tool for short term visual impact that affects long-term business strategy and I prefer changing the designs I use but prefer to keep some coherence throughout all designs. Since I haven’t had a business-card *strategy prior to this, I don’t have anything to report.

The business cards I have used in the past :

asideCards Personal calling cards asidebrands Brand naming & Logo design by Naina

I can see the red and blue branding element re-appearing at some point in the future – probably the next batch of cards that I order from Moo.com.

UPDATE : October 26th

I’ve been exchanging emails with Sarah from @themandatepress and after some back and forth and her very kind guidance and patience while explaining the letterpress process to me, following is what I have re-submitted as the design for my personal calling card.

nainaCardReversed Personal calling cards asidebrands Brand naming & Logo design by Naina

UPDATE : November 10th

I received an email from The Mandate Press on the 6th of November informing me that the cards have been shipped.

After I tweeted about how anxiously / excitedly I am waiting for my cards to get here, @themandatepress shared a sneak peek of my cards! The original Twitter update is here and following is the image they shared.

nainaCardActual Personal calling cards asidebrands Brand naming & Logo design by Naina

It looks fantastic and now I’m even more anxious to receive them!

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Diwali 2010 Wallpaper

What a year 2010 has been! Roller-coaster!

Tons of design and photography related work, time spent with family & friends, some amazing clients, copious amounts of professionalism training, a much-wanted mentor, mid-year slowdown and year-end spike in work so much so that there’s hardly any time to introspect. 2010 is about to come to a close and as always, Diwali-time brings a spike of traffic to the aside blog – people are looking for wallpapers to use on their desktops, Nexus Ones and their iPhones and I am more than happy to provide a new image for Diwali 2010!

diwaliWallpaper2010blog Diwali 2010 Wallpaper asidebrands Brand naming & Logo design by Naina

This image has been taken from the Kingdom of Dreams album on my photography portfolio / blog.

The following sizes are available :

320 x 480 for your iPhone
640 x 960 for your iPhone 4
960 x 800 for your Nexus One
1024 x 768
1280 x 960
1440 x 900
1920 x 1080
2560 x 1600

The previous years’ Diwali Wallpapers are available here : 2009, 2008, 2006 and 2005.

A very happy, prosperous and successful year ahead to all my readers – Happy Diwali to all of you!

Please keep in mind that these are made available only for personal use on your desktops and phones. For commercial usage, please contact Naina on naina@aside.in to discuss usage and payment terms.

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