Archive for July, 2010
July 12, 2010 at 10:00 pm · Filed under Case Study, Design Industry, India, Logo & Corporate Identity, Projects, Redhu
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement. One of my favorite songs from their album is called “Everything’s Magic”. These guys were a joy to work with.
The band was clear about having a bird in the logo – a Swallow specifically. This particular logo engagement had a lot of iterations – not in the overall concept / design but in smaller tweaks of where to place the bird, why typeface to use, what font-weight to use etc, as you will see below.
This was the first round of ideas :
I was doodling below.
This is from the second round of iterations based on color feedback from the client :
This is from the third round of iterations to show a different layout, typography as well as a change in the bird’s shape :
This is from the fourth round of iterations where the layout of the logo and the shape of the bird has been almost finalized – lots of typeface options in the following based on what the client had suggested :
After we were all sold on Helvetica, it was time for round five of iterations to finally nail the layout / placement of the logo with respect to the bird and the lettering and also to determine what weights would work best :
The following are the final components of the logo for the band Circle Round The Park :
Thanks to @crtp for the opportunity – it was wonderful working with them. This was an exciting project for me – the first band I’d designed a logo for and it opened up a new line of possible client work as well.
Popularity: 2% [?]
July 9, 2010 at 7:16 pm · Filed under Icons & Web Design, India, Job, Redhu
Senior Web Developer – Experience of at least 2-3 years of web development Please read details below and if you fit the description, get in touch with Mrigank at this email : m@voicetap.in
* Understands complex database (MySQL) concepts as well as the implications of different database designs.
* Effectively employs many different database design techniques.
* Possesses demonstrated work experience with more than one relational database management system.
* Demonstrates expert knowledge of PHP & Python
* Creates XML schemas. Has good overall knowledge of XML & Javascript (AJAX)
* Has good understanding of XHTML & CSS
* Possesses significant knowledge of client server and internet systems architectures.
* Creates well designed, reusable objects.
* Understands browser specific compatibility issues.
* Understands the benefits of the various design methodologies and object oriented environments.
Popularity: 3% [?]
July 9, 2010 at 12:48 am · Filed under Article, Design Industry, India, Logo & Corporate Identity, Redhu
The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html
When speaking with clients about the importance of their logo I like to give the following metaphor to illustrate just how key they are to their overall brand image;
“Imagine your company as tall office building; within the office building there are conference rooms, hospitality suites, spa’s, etc, these are the services you offer to your clients. Delve deeper and you find the vents, boilers and copper guts supplying the building, these service channels are your company architecture, they supply power to the buildings occupants each day, keeping everything running.
However before a client can engage with the services you offer within your conference rooms and hospitality suites and well before they can learn about what makes your company tick they have to pass through the lobby; Imagine your logo as the lobby to your brand, gleaming, sleek, leather bound and inviting; your logo is the first touch between your brand and any potential clients.
Of course while potential clients initially enter through the lobby, they will hopefully also leave through here too and not the emergency exit, in many cases your logo is not only the first touch point with potential clients but also the last.”
As designers, we should include similar metaphors when discussing the project with a potential client. Instead of trying to ‘educate’ a client about what logo design / branding is, metaphors work better in explaining the actual working of a logo – how it truly helps, in an almost-tangible fashion.
Another metaphor that I can think of currently is to equate it with a job interview. Where the client’s brand is the person going to apply for a new job and will be interviewed. Apart from the brand’s qualifications [ which if they are no good, no logo could rescue ], what also makes a difference is how the interviewee / brand presents himself / herself – what they are wearing, how they walk, how they sit and how they talk. Equate that to what a logo looks like, what the colors represent and how typography lends to that representation. How bad / good presentation can make / break an interview. The brand is the interviewee and the customer, the interviewer. [ It's probably simplistic to use such a metaphor - but it could be a start. ]
I need to think of a better metaphor I could actually use with clients during the briefing process.
Popularity: 2% [?]
July 8, 2010 at 2:44 pm · Filed under Case Study, Design Industry, India, Logo & Corporate Identity, Print, Redhu
I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him :
Apart from the creative brief, another piece of input that I want to use is the meaning of his name. Tuhin means “Mist, dew; hoar-frost, ice, snow; cold; moonlight, moonshine”. Unfortunately, I still haven’t been able to think of how. Will update the blog with additional posts as this logo design engagement progresses.
Updated with the second set of sketches that I sent to him. His feedback for the first set said that he liked #5 but wasn’t sure he wanted to go in that direction – the rest were either too corporate / did not represent he human sophistication & creativity that he wants to show.
I’m now going to put down some time thinking what I could do with the ‘snow’ idea.
Popularity: 1% [?]
