Circle Round The Park : Logo Design


This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement. One of my favorite songs from their album is called “Everything’s Magic”. These guys were a joy to work with.

The band was clear about having a bird in the logo – a Swallow specifically. This particular logo engagement had a lot of iterations – not in the overall concept / design but in smaller tweaks of where to place the bird, why typeface to use, what font-weight to use etc, as you will see below.

This was the first round of ideas :

crtpLogoDesign01 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign02 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign03 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign04 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign05 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign06 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign07 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

I was doodling below.

crtpLogoDesign07a Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

This is from the second round of iterations based on color feedback from the client :

crtpLogoDesign0201 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0202 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0203 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0204 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

This is from the third round of iterations to show a different layout, typography as well as a change in the bird’s shape :

crtpLogoDesign0301 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0302 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0303 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0304 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0305 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0306 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0307 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0308 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0309 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

This is from the fourth round of iterations where the layout of the logo and the shape of the bird has been almost finalized – lots of typeface options in the following based on what the client had suggested :

crtpLogoDesign0401 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0402 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0403 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0404 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0405 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0406 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0407 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0408 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0409 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0410 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0411 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0412 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

After we were all sold on Helvetica, it was time for round five of iterations to finally nail the layout / placement of the logo with respect to the bird and the lettering and also to determine what weights would work best :

crtpLogoDesign0501 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0502 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0503 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0504 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0505 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesign0506 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

The following are the final components of the logo for the band Circle Round The Park :

crtpLogoDesignFinal01 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesignFinal02 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

crtpLogoDesignFinal03 Circle Round The Park : Logo Design asidebrands Brand naming & Logo design by Naina

Thanks to @crtp for the opportunity – it was wonderful working with them. This was an exciting project for me – the first band I’d designed a logo for and it opened up a new line of possible client work as well.

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Sandeep said,

July 13, 2010 @ 4:41 pm

Hi Naina,

I always believe that the initial thoughts/concepts for a design are always the best ones. I think that’s what happened here too… I loved the first concept. It says a lot.

best of luck
Sandeep

Vdecides said,

July 13, 2010 @ 4:49 pm

http://aside.in/blog/images/10/crtpLogoDesign0302.jpg – I SIMPLY LOVE THIS ONE…..

Naina said,

July 13, 2010 @ 4:56 pm

Yes Sandeep, most times, even in the initial cliche’s, there’s a gem to be refined. The simplest ideas work best – the trick is to take them away from being the ‘typical’ solutions.

Naina said,

July 13, 2010 @ 4:57 pm

Quite cool eh? :) It was a wonderful process – working with this particular client @benbaptie from @crtp was a lovely experience.

Ambarina said,

July 13, 2010 @ 5:17 pm

WOW..!!
you’ve done a fabulous job…your hardwork is seen….!:D
I just love the way you explain all the things…and you know i liked the 3rd logo of the “First round” more lol….
Oh btw you do freelancing? :-S
anyway best of luck…hope to see more creations of yours in future..:P
take care..
Amby..:P

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