aside Brands : sketchaside

November 20, 2009 at 11:47 pm · Filed under Artwork, Case Study, Logo & Corporate Identity, Projects, Redhu, sketchaside

Lofty ambitions of posting sketches from latest projects on this blog. It’s a start. Getting projects done and delivered seems easier than updating the blog with those projects as case studies.

Popularity: 2% [?]

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Logo design tips for design students

November 13, 2009 at 11:27 am · Filed under Article, Design Industry, Logo & Corporate Identity, Projects, Redhu, Theory

@bethquirie on Twitter, recently sent out a tweet asking for some logo design tips for logo-design students. The following is what I tweeted back to her :

• Connect with the client – understand their previous experience with other designers.
• Thrash out the creative brief. Ask the right questions. Clarify the answers. Re-word & check again.
• Cliched but still, keep it simple. Make it work in Black and white. Sketch before Illustrator.
• Use colors judiciously – you’ll probably start with small businesses who can’t afford 4-color printing.
• Get your typography right. Kern manually.
• Learn presentation. Great logos can be easily rejected if not presented well.
• Sometimes you will need to compromise with the client’s choices. Use persuasion but don’t push it.
• Don’t work for free. No matter how small the amount, but get paid.
• Work for charitable establishments. It will be your best lesson in consensus-building & creative exploration.
• If you think your work sucks, it probably does. Ask for opinions from peers but don’t tie yourself down.

There could be lots more but most of the above are ones I did not know about when I started.

Popularity: 4% [?]

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Bootstraplogo holiday season discount

November 1, 2009 at 6:52 pm · Filed under Design Industry, India, Logo & Corporate Identity, Personal, Pricing, Projects, Redhu

$50 off on the already dirt cheap rates on logo design under Bootstraplogo.com. The original price was $ 252. For the holiday season, till 31st December, it is not $ 202. Due to the extremely popular ‘original’ offer of Bootstraplogo.com pricing will increase starting 1st of January 2010 to approximately $ 350.

DISCOUNT : Nov & Dec

- INR 9,500 | $ 202 | € 137 after discount
- valid from 1st Nov – 31st Dec 2009
- only if 50% advance paid on / before 31st Dec
- project delivery timeline not beyond 31st Jan 2010
- new, HIGHER prices after 31st Jan
- others terms & conditions remain the same

TERMS & CONDITIONS

- 2 sketch options based on your creative brief
- 3 iterations on the chosen sketch
- 50% advance before starting
- free advertising link to your website from bootstraplogo
- files : transparent .PSD and .PNG
- for .EPS files please add INR 5,580 or USD 126
- Delivery via email

Popularity: 3% [?]

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Graphic designer vs. Client

November 1, 2009 at 4:13 pm · Filed under Article, Design Industry, Redhu

The most hilarious design-related video I have seen till date. I don’t think this has been circulated widely in the Indian design circles. I saw it about a month back. Sometimes it helps to see the serious issues from a lighter angle.

Popularity: 3% [?]

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