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Archive for September, 2009

Designing the studioaside Logo

I’d worked on a logo for a stock photography company. The project did not get completed, like most ‘free’-for-profit projects. Meanwhile I’d been thinking about a logo for aside’s photography studio : studioaside. Till the time I came up with a serious logo for studioaside, I decided to use the stock photography project logo.

I really like the Virna typeface from FontShop and have been wanting to use it for one of my personal brands / ventures. After using the stock photography logo for about a month, I’ve been working on the following iterations and looking forward to coming up with a final logo before end of today.

I wanted to retain the original aside logo since I want to leverage the aside experience. Lettering was fine. For now. Wanted to try some iconography / symbols.

By this time, I no longer like the ‘i’ in ‘studio’.

Using the vector illustration from here and re-coloring it.

So that’s the final logo for studioaside! The website, as you can see, still needs re-designing. A gallery? No way. Something different. Like the upcoming design of the main aside portfolio. Clean.

Popularity: 3% [?]

Happy Diwali 2009

This year, 2009, Diwali feels like Diwali. Bright and peppy, good for business and a time to be with family and friends. Fortunately, I’ve had time this year to create a wallpaper. Very different from the ones I’ve done previously and the first one that has a very obvious branding element from the aside branding. As always, available in all resolutions.

Download the Diwali 2009 Wallpaper in various sizes :

Widescreen 16:10
2560×1600
1920×1200
1680×1050
1440×900
1280×800

Fullscreen 4:3
1600 x 1200
1400 x 1050
1280 x 960
1024 x 768
800 x 600

Fullscreen 5:4
1280 x 1024
2560 x 1024

Mobile
800 x 480
Sony PSP 480 x 272
iPhone 320 x 480
Cellphone 320×240

Previous Diwali wallpapers : Diwali 2005, Diwali 2006 and Diwali 2008.

Popularity: 3% [?]

Blog re-design

The blog is being re-designed in real-time – kindly excuse any design inconsistencies. The reason the blog is being re-designed is because of a major website / portfolio revamp and re-design. Thank you for your patience! There’s a huge effort underway for re-designing most of my online real-estate and I will be following up with one of my longest posts every about the entire process, my motivations, the design itself & the strategy. From icon design to website coding and design in Photoshop, branding and logo design to Twitter backgrounds.

If there was a team, it probably would have taken much longer.

The blog started as a plain Blix theme install re-colored to blue and green : in 2005.

Then it took it’s current form, when I made up my own theme based on the structure of a freely available theme. I think the design has been slashed and re-edited so much that I have no clue what theme it was originally. This was 2007.

And due to the darker-themed re-design of the aside website, more in an upcoming post, the blog now has a darker background and various social media elements like links to aside’s Twitter profile, Facebook fan page etc., have also been added. There’s a Flickr stream of logos and photographs as well. The typography is larger.

I also believe this looks a lot more formal than the previous layouts. It is center aligned as well. Over the course of the next 30 days, there will be some more fine-tuning. The branding has been carried forward from the main website and I’ve incorporated a header, which has been missing for quite sometime.

Even minor changes can completely change the look of a website or blog.

Other re-design blog posts from the timeline :

  • November 2006 : Wonkiness alert!
  • November 2006 : When I added my portfolio as blog pages.
  • December 2006 : When I added the newsletter, which is no longer present. I don’t see it’s utility because I never sent out updates. Besides, we have RSS now – more widely used.
  • Popularity: 4% [?]