Designing the studioaside Logo

September 26, 2009 at 2:40 am · Filed under Artwork, Case Study, India, Logo & Corporate Identity, Personal, Photography, Projects, Redhu

I’d worked on a logo for a stock photography company. The project did not get completed, like most ‘free’-for-profit projects. Meanwhile I’d been thinking about a logo for aside’s photography studio : studioaside. Till the time I came up with a serious logo for studioaside, I decided to use the stock photography project logo.

I really like the Virna typeface from FontShop and have been wanting to use it for one of my personal brands / ventures. After using the stock photography logo for about a month, I’ve been working on the following iterations and looking forward to coming up with a final logo before end of today.

I wanted to retain the original aside logo since I want to leverage the aside experience. Lettering was fine. For now. Wanted to try some iconography / symbols.

By this time, I no longer like the ‘i’ in ‘studio’.

Using the vector illustration from here and re-coloring it.

So that’s the final logo for studioaside! The website, as you can see, still needs re-designing. A gallery? No way. Something different. Like the upcoming design of the main aside portfolio. Clean.

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Happy Diwali 2009

September 25, 2009 at 5:00 am · Filed under Artwork, Download, Illustration, India, Personal, Print, Projects, Redhu

UPDATE : October 2010
New Diwali wallpaper for 2010 here.

This year, 2009, Diwali feels like Diwali. Bright and peppy, good for business and a time to be with family and friends. Fortunately, I’ve had time this year to create a wallpaper. Very different from the ones I’ve done previously and the first one that has a very obvious branding element from the aside branding. As always, available in all resolutions.

Download the Diwali 2009 Wallpaper in various sizes :

Widescreen 16:10
2560×1600
1920×1200
1680×1050
1440×900
1280×800

Fullscreen 4:3
1600 x 1200
1400 x 1050
1280 x 960
1024 x 768
800 x 600

Fullscreen 5:4
1280 x 1024
2560 x 1024

Mobile
800 x 480
Sony PSP 480 x 272
iPhone 320 x 480
Cellphone 320×240

Previous Diwali wallpapers : Diwali 2005, Diwali 2006 and Diwali 2008.

Please keep in mind that these are made available only for personal use on your desktops and phones. For commercial usage, please contact Naina on naina@aside.in to discuss usage and payment terms.

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Blog re-design

September 22, 2009 at 5:15 am · Filed under Blogging, Icons & Web Design, Projects, Redhu

The blog is being re-designed in real-time – kindly excuse any design inconsistencies. The reason the blog is being re-designed is because of a major website / portfolio revamp and re-design. Thank you for your patience! There’s a huge effort underway for re-designing most of my online real-estate and I will be following up with one of my longest posts every about the entire process, my motivations, the design itself & the strategy. From icon design to website coding and design in Photoshop, branding and logo design to Twitter backgrounds.

If there was a team, it probably would have taken much longer.

The blog started as a plain Blix theme install re-colored to blue and green : in 2005.

Then it took it’s current form, when I made up my own theme based on the structure of a freely available theme. I think the design has been slashed and re-edited so much that I have no clue what theme it was originally. This was 2007.

And due to the darker-themed re-design of the aside website, more in an upcoming post, the blog now has a darker background and various social media elements like links to aside’s Twitter profile, Facebook fan page etc., have also been added. There’s a Flickr stream of logos and photographs as well. The typography is larger.

I also believe this looks a lot more formal than the previous layouts. It is center aligned as well. Over the course of the next 30 days, there will be some more fine-tuning. The branding has been carried forward from the main website and I’ve incorporated a header, which has been missing for quite sometime.

Even minor changes can completely change the look of a website or blog.

Other re-design blog posts from the timeline :

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