Archive for January, 2009

WordCamp, Delhi, India 2009 logo

This is the first iteration I’ve sent to Twilight Fairy who is heading the co-ordination of organizing India’s first ever WordPress camp.

wordCamp 01 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

India’s National Bird is the Peacock – also reminiscent of convergence [ because of all the feathers ] – beauty, strength and grace. The feathers can also be shown to represent the spokes in the chakra on our flag – people coming together, etc. Harmony. The color is the WP blue that I picked from their logos as well as some colors picked from a Peacock’s feather. This one doesn’t necessarily pertain to Delhi – but the national bird would typically also remind of the national capital. The layout and placement as well as colors, for some reason, give a “Delhi” look – in terms of Delhi politics and the design sensibilities of various National Level events held at the capital. [ This last bit is quite starkly visible to me, not sure if everyone else sees it like this though. ]

Iteration #2 : Needed to add some shades of Pink.
wordCamp 02 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

Iteration#3 : Needed to make it work on a black background.
wordCamp 03 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

Iteration#4 : Needed to refine the W a bit more.
wordCamp 04 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

Iteration#5 : Needed to refine the pink some more.
wordCamp 05 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

Iteration#6 : Tinge of pink on all feathers instead of just one place.
wordCamp 06 WordCamp, Delhi, India 2009 logo asidebrands Brand naming & Logo design by Naina

Peacock shape credit : Definatalie

Popularity: 1% [?]

Logo design for BarCamp Delhi 6th Edition

Just the first suggestion.

bcd6aside Logo design for BarCamp Delhi 6th Edition asidebrands Brand naming & Logo design by Naina

The idea was to represent the city of New Delhi in the Delhi Metro Token disc used for travel on the Delhi Metro. The Metro also represents some of the characteristics of the city : networked, connected, the Metro is a tourist attraction – which leads tourists to heritage sites, technology, learning, etc. And I did not want to use the cliched Qutab Minar silhouette – it’s there everywhere – even on the actual Delhi Metro Token disc. [ I don't have a photograph of the actual token, photography is prohibited and I haven't ventured doing it on the sly yet. ]

After all the comments and feedback, another iteration.

BCD6 02aside Logo design for BarCamp Delhi 6th Edition asidebrands Brand naming & Logo design by Naina

Popularity: 2% [?]

aside.in on Twitter

asideasTwitter aside.in on Twitter asidebrands Brand naming & Logo design by Naina

After initializing the design and re-design of www.nainaredhu.com and the accompanying blog, which is still far from complete, along with linking that blog’s feed to my personal Twitter account, I have also started using Twitter for this blog. aside.in is on Twitter now and the updates will only be work-related. The handle on Twitter is @asideas

Popularity: unranked [?]