Archive for August, 2008

Vote for my t-shirt design on DesignByHumans

For the first time, I’ve submitted a t-shirt design – and on my favorite forum too : DesignByHumans and I’m asking you to please vote for my design!

asideTee Vote for my t shirt design on DesignByHumans asidebrands Brand naming & Logo design by Naina

asideTeeDrawing Vote for my t shirt design on DesignByHumans asidebrands Brand naming & Logo design by Naina

Please Vote!

And if you are a designer, you can participate too! The prize for the winner is $10,000 no less!
I’ve purchased quite a few t-shirts from DesignByHumans and am awaiting my latest order to arrive as well! Some awesome designs to wear.

Popularity: 1% [?]

Re-design of the Giant Food Logo

GiantLogo Re design of the Giant Food Logo asidebrands Brand naming & Logo design by Naina
From old to new – I definitely like the new one – considering they haven’t re-branded since 1963, this is a bold step and nicely executed. Got the news story from the Baltimore Sun. The new logo, when compared with the old logo, definitely looks like it represents ‘something’ related to food, has brighter colors and is more ‘re-freshing’. Would be lovely to be able to see what brief the client had prepared and what process the designer used to create this logo re-design.

GiantColor Re design of the Giant Food Logo asidebrands Brand naming & Logo design by Naina
The colors seem to have been derived from photographs of fresh fruits – this image can currently be found on the small Flash piece on the Giant Foods homepage.

GiantBranding Re design of the Giant Food Logo asidebrands Brand naming & Logo design by Naina
The branding also looks ‘fresh’. Purple on green – classic color wheel combination – definitely works for a fresh foods company. This image was also taken from the Giant foods website.

Disclaimer : I didn’t do it.

Popularity: 1% [?]

Meeting? No thank you.

“Meetings are indispensable when you don’t want to do anything.”

by John Kenneth Galbraith

Popularity: 1% [?]

Rules are overrated – graphic design or otherwise

obsessionDesign Rules are overrated   graphic design or otherwise asidebrands Brand naming & Logo design by Naina

Rather than being told which tools are available for which ends it is more useful to invent your own tools: As Audre Lorde has pointed out, “ … the master’s tools will never dismantle the master’s house.” Rules are overrated. They need to be changed by every generation. That is your most important mandate: If it’s not broken, break it. One way of coming to terms with the prevailing language of a cultural orthodoxy is to reject it. It may be necessary to invent tools and methods about which you know nothing, to act in ways that allow you to utilize the content of your personal experience, to form an obsession and to cut through the weight of your education. Obsession is what it comes down to. It is difficult to think without obsession, and it is impossible to create something without a foundation that is rigorous, incontrovertible, and, in fact, to some degree repetitive. Repetition is the ritual of obsession. Don’t confuse the obsession of repetition with learning by rote. I am suggesting a form of inquiry, a procedure to jumpstart the indecision of beginning.

Via DesignNotes from the Commencement Speech by Richard Serra.

Popularity: unranked [?]