Archive for November, 2006

Scope of a designer’s portfolio

When I was starting off on my own to setup aside as a design studio, I was never too sure whether to restrict my portfolio to certain deliverables explicitly or to be open to all kinds of design work. In the recent years I have come to realize that it is better to take on design engagements that challenge you creatively rather than taking on something just to earn some bread and butter.

While some design sub-professions [ like web development for example ] require specialized skill and training before a designer can offer such services on their portfolio, the common thread among all design professions is the requirement of creativity. So I do web-design but not web development [ atleas not on a large scale - I've built my own websites and constantly tweak my blogs for better performance ].

At the same time, one should not pass up an opportunity to test one’s capabilities in new design areas. But do inform the client. When a client comes to you with a design requirement, as a designer or service provider, it is absolutely essential to inform the client whether you are fully capable of delivering upto his/her expectations or whether you are willing to do it on an experimental basis. An informed client is always a happier one and even if you lose the work, the client will remember you for his next requirement that fits your profile. And if the client does agree to work with you, you’ll have a fantastic time working on the design engagement because you’re working with someone who has faith in you as a designer!

Popularity: 1% [?]

Personal Art Portfolio launched

nainaredhu Personal Art Portfolio launched asidebrands Brand naming & Logo design by Naina

I have also now managed to launch my personal blog and website at www.nainaredhu.com where the main aim is to create awareness about my art [ which would fall under the category of Indian contemporary art since I'm in India ] and hopefully create a market for the same.

Popularity: 1% [?]

Re-Design completed

I’m done with the re-design of the aside website as well as the aside blog.
One of the major additions in this re-design is the addition of my personal art, illustration and photography portfolios. First time! [ the photographs still need to be added, which I realized as soon as I'd finished typing the last sentence ]

Popularity: unranked [?]

Re-Design in progress

I’ve pretty much planned to not sleep for the next couple of nights.
The aside design studio website and blog are being re-designed and tweaked. So this is another wonkiness alert, things might not be just the way they are meant to be!

Popularity: 1% [?]